📋 Procurement & Sourcing

Joby Aviation's eVTOL Gamble: Vertical Integration Savior or Supply Chain Trap?

Electric air taxis sound futuristic. Joby Aviation's betting big on custom motors and total control — but history whispers caution.

Joby Aviation eVTOL with exposed direct-drive electric motor and propeller

⚡ Key Takeaways

  • Joby's vertical integration skips supply chain pitfalls but risks scaling solo. 𝕏
  • Direct-drive motors prioritize torque and quietness through clever integration, not invention. 𝕏
  • Iterative 'design-build-test' echoes Tesla but faces aviation's brutal regs. 𝕏
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Originally reported by IEEE Spectrum Transportation

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